Popeyes

Hype Never Tasted So Good

Popeyes's Chicken Sandwich launch of 2019 went viral overnight, ushering the brand into the heart of hype-culture. So when we heard the internet's favorite sandwich was about to launch a saucy new edition, we knew we had to lean into the hype for this highly anticipated follow up. 

Introducing Popeyes Blind Drop: A blind auction style product drop for the new Buffalo Ranch Chicken Sandwich. 

A hand holding a fried chicken sandwich with pickles, lettuce, cheese, mayonnaise, and a toasted bun against an orange background with the word 'TIME' overlayed in white text.
Close-up of a fried chicken sandwich with pickles, spicy mayo, and a soft bun, overlaid with the word 'TO GET' in bold white letters.
Close-up of a hand holding a chicken sandwich with a bun, fried chicken fillet, pickles, and spicy sauce against an orange background, with the word 'SAUCY' overlaid.
Blurred man walking past posters for Popeyes chicken on a brick wall.
Four hands holding fried chicken sandwiches against an orange background with large white text and a small phrase at the top reading "The sandwich that broke the internet."
Popeyes Louisiana Kitchen digital screen with a dark burger in the center, large white numbers displaying the time 05:03:22 over the burger, and an orange background.
Advertisement for Popeyes Louisiana Kitchen featuring a dark fried chicken sandwich with bold orange and white text reading "HYPE NEVER TASTED SO GOOD" and a call to action to watch out for the latest drop.
Advertisement for Popeyes Louisiana Kitchen featuring a black chicken sandwich with large overlayed numbers 05, 03, and 22 on a white and orange background.
Two hands presenting a fried chicken sandwich against an orange background with the words "TASTE THE HYPE" overlaid.
Closed storefront with a red Supreme sign, metal security gate, and posters for Popeyes emphasizing 'Taste the Hype' featuring chicken sandwiches.
Poster advertising Popeyes Buffalo Ranch Chicken Sandwich, with the slogan 'Taste the Hype' and an image of the sandwich with fried chicken, lettuce, pickles, and bun.
Nighttime sidewalk outside a restaurant with multiple posters that say "Taste the Hype," featuring a burger, and a street with traffic lights in the distance.
Popeyes advertisement poster featuring a chicken sandwich with the text 'Taste the Hype' and 'Buffalo Ranch Chicken Sandwich' on a wall outside a building.